RevitalizeWA 2013

Thank you for making RevitalizeWA 2013 such a great success!  

RevitalizeWA 2013 Attendee List

Download Session Presentations:

1a. Getting There is Half the Fun! Successful Heritage Tourism Projects 
2a. Building Redevelopment 101: Using Tax Credit Financing
3a. Non-profit Financials Reinvented

1b. Modernizing at Midcentury
2b. Iconic Preservation: Seattle’s Trinity Parish Church 
3b. Funding Storefront Improvement: CDBG Grants
4b. State Preservation Plan & Tour (continues into Session Block C)

1c. Building Talk 2.0 with Mick & Nick 
2c. Developing Trail Connections in Washington 
3c. Anatomy of a Special Event 
4c. State Preservation Plan & Tour (continued from Session Block B)
5c. Misunderstanding Mobility 

1d. Seeing Main Street in a Whole New Light
2d. Harnessing the ‘white elephant’: Successful adaptive-use in Washington
3d. Youth Engagement in Preservation

The final RevitalizeWA 2013 Conference Agenda is now available!  

Download a map of parking and conference event locations.


Conference registration is open at Eventbrite - register today!

Quick links to conference content:

Conference Info
Hilton Vancouver Room Block

Hollywood on Main Street: Historic Theater Workshop
Preservation Advocacy Workshop
Retail Market Analysis Workshop

Keynote Speaker Charles Mahron, Jr.
Closing Plenary: What's next for Main Street?

Sponsor Opportunities
Excellence on Main Awards
Registration Information
Donate to the Silent Auction

State Preservation Plan Tour & Session
On Thursday May 16  from 1:30pm-5:00pm we are offering a two-part session that will allow participants to contribute feedback in developing the statewide historic preservation plan for 2014-2019.  The goal of the session is to engage participants in ideas about what is working well and brainstorm how things could be better; the goal is not to solve these challenges. Please come prepared to share your thoughts - all viewpoints are welcome!

The Tour objectives:
• Look at the built environment during the tour through the lens of preservation and preservation-related issues (i.e. design, economic development, mobility, sustainability, archaeology, etc.).
• Relate observations from the tour to historic preservation-related issues.
• Provide ideas, thoughts, and suggestions for the Washington State Historic Preservation Plan.

Cick here for the State Preservation Plan Session & Tour agenda.  

Conference Info


May 15-17, 2013 • Wednesday, Thursday, Friday
Pre-Conference Workshops: Wednesday, May 15
Opening Reception: Wednesday, May 15
Excellence On Main Awards Reception: Thursday, May 16
Educational Sessions & Tours: Thursday & Friday, May 16 & 17

Download the full preliminary conference agenda here.


Hilton Vancouver • Vancouver, Washington
301 W. 6th Street
Vancouver, Washington 98660

Make your reservation today!  Visit our Hilton Group Reservation Page to book your room online.  When calling to make your reservation please refer to the 'RevitalizeWA 2013' room block.

2 Double Beds  rates from $113
2 Double Beds with park view rates from $113
1 King Bed rates from $113
1 King Bed with park view rates from $113
Parlor with sofabed  rates from $149

Tuesday, May 14 is SOLD OUT at the Hilton Vancouver.  Here are two nearby hotels:

Red Lion at the Quay                   Homewood Suites
800.733.5466                                360.750.1100

Get more information on Vancouver and all
this fantastic city has to offer - click below!

Pre-Conference Workshops

Hollywood on Main Street: Historic Theater Workshop

We are thrilled to present Hollywood on Main Street: Reviving Washington’s Historic Theaters as part of RevitalizeWA, our third annual preservation and Main Street conference hosted this year in Vancouver, Washington. This workshop is designed to engage owners, operators, and lovers of historic theaters across the Pacific Northwest. We will be highlighting a series of successful historic theaters operating in Washington and Oregon, as well as engaging attendees in discussions of best practices for programming, operational funding, building maintenance and rehabilitation, and technology upgrades, including various levels of digitization.

The workshop will take place at the historic Kiggins Theatre on May 15 from 9am-4pm at a cost of $40.

Download the
preliminary workshop schedule and register at our conference Eventbrite page.

Preservation Advocacy Workshop

Advocating for historic resources takes many forms at different levels. This overview will provide information on federal and state funding for historic preservation, grassroots efforts to maintain funding and uphold federal legislation, and how it all trickles down to your community. Focused specifically on Historic Preservation Commissions, this workshop will review the role of Historic Preservation Commissions as advocates for preservation; how to best work with community preservation advocates and developing a unified advocacy strategy. Please see our website for the full workshop agenda.

This FREE workshop will take place at the historic Marshall House at Fort Vancouver on May 15 from 9am-2:30pm. Although this is a free workshop we ask you to please register so we can have an accurate total of attendees.

Download the
preliminary workshop schedule and register at our conference Eventbrite page.

Retail Market Analysis Workshop

Many communities find the downtown market study vexing - why even do one? What is the Economic Restructuring Committee supposed to do with all these numbers when it is done? What does the market study tell you about the other three Main Street Committees? This workshop will take you through PRACTICAL ways to use your market data to foster a more dynamic downtown from more targeted promotions and marketing, to creating a retail micro-enterprise project. We will explore ways that the entire Main Street program can take advantage of the information gleaned from a market study and learn some of the “tricks of the trade” that market analysts know that you need to know yourself. Even if you haven’t “run the numbers,” this session will teach you some hands-on tips on how to understand the economics of downtown. Presented by Tripp Muldrow, Arnett Muldrow & Associates.

Tripp Muldrow is an accomplished urban planner with experience covering a broad range of areas in the planning field. Tripp’s particular talents lie in understanding how planning and urban design concepts apply to economic development policies and strategies. He has coordinated commercial corridor business associations, developed and implemented historic preservation policies, and authored downtown market studies, tourism plans, and economic development master planning efforts. He has served on the faculty of the South Carolina Mayor’s Institute for Community Design and has been guest lecturer at Clemson University, Pfeiffer University, and the South Carolina Planning Academy. Most recently, Tripp was selected as part of an eighteen person Kellogg Foundation Grant delegation to County Mayo Ireland to study sustainable tourism and community development. Tripp is also committed to his own community where he serves as President-Elect of the South Carolina American Planning Association, a board member of Community Builders, a commissioner for the Greenville Housing Authority, and on the Board of Regents for Leadership Greenville.

The Retail Market Analysis Workshop will take place May 15 at the Hilton Vancouver from 2pm-4pm at a cost of $20.

Registering for pre-conference workshops:
If you haven't registered for RevitalizeWA yet, register at Eventbrite and include the workshop you would like to attend along with the basic conference. If you already registered for the conference but want to add a workshop, just go to Eventbrite, register a separate ticket to the workshop of your choice, and we'll add it to your already-purchased registration. If you only want to attend a workshop, not the whole conference, no problem. You can register a separate ticket for any of the workshops on our Eventbrite page without purchasing a full conference registration.

Even if your preference is the free workshop, we ask you to please register so we can have an accurate total of attendees.

Opening Plenary

RevitalizeWA Keynote Speaker Charles Marohn, Jr. with Strong Towns!

We are thrilled to welcome Charles Marohn, Executive Director of Strong Towns, as our RevitalizeWA 2013 Keynote Speaker! Strong Towns, a nonpartisan, nonprofit organization headquartered in Minnesota, has a fresh take on community design and sustainability. Marohn believes typical development patterns - the way we build our towns and neighborhoods - cost more to maintain than they generate in return. Strong Towns has introduced a new model of sustainable growth that allows America's towns to become financially secure and self-sufficient by establishing an approach to development that accounts for the full cost of growth. Charles Marohn is a Professional Engineer and a member of the American Institute of Certified Planners (AICP). He has a Bachelor's degree in Civil Engineering from the University of Minnesota's Institute of Technology and a Masters in Urban and Regional Planning from the University of Minnesota's Humphrey Institute. Additionally, Marohn is a member of the National Society of Professional Engineers, the American Planning Association, the Congress for the New Urbanism, and he serves as president of the Community Growth Institute, a planning organization that works with small towns and rural areas.

- Blog - Podcast - Website - Twitter - YouTube - Linkedin

Closing Plenary

What’s next for Main Street?

Join us for an exciting look at the future of American downtowns and the Main Street movement with Ben Muldrow with Arnett Muldrow & Associates. We will see exciting examples of real innovation, and learn more about what Main Street might look like in the very near future. Buckle your seatbelts and keep your hands and feet in for the ride!

Ben Muldrow, a Partner at Arnett Muldrow & Associates, is responsible for all community marketing and branding functions of the Greenville, SC-based urban planning firm. Ben helps communities to develop their brand identity through an open process including public design sessions and collaborative small groups. He has designed new branding and marketing elements for revitalization projects in over 300 communities in Arkansas, Alabama, California, Delaware, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Vermont, Virginia, West Virginia, Wisconsin, Wyoming and the communities of Gig Harbor and Wenatchee here in Washington.

Sponsor RevitalizeWA 2013!

As someone who understands and supports our efforts to revitalize Washington’s historic resources, we invite you to partner with us by becoming a conference sponsor. Sponsorship of this regional event is an excellent way to showcase your business to a target audience. We anticipate drawing 250 participants from across the Pacific Northwest with attendees including: small business owners, chambers of commerce, “buy/shop local” advocates, Washington’s Main Street Network communities, preservationists, city and regional planners, elected officials, developers, contractors, craftsmen, community and economic development specialists, educators, students, architects, landscape architects, and the local community.

Download the sponsor registration form today!

*Please note, logos must be received by April 5 to be included in conference materials.  

Thank you to our sponsors!

SHKS Architects

4 Culture


Versatile Wood Products

Brickstone Ballroom

Clark Design Group

Swenson Say Faget

Chosen Wood Window

Pioneer Masonry

The Rafn Company

The Kiggins Theatre

Investigations Northwest

Ellensburg Downtown

Hibbard Architecture & Planning

Front Door Back

Excellence on Main Awards

The nominating period for Excellence on Main Awards is closed - please join us on Thursday, May 16 at the Hilton Vancouver to find out the winners and celebrate outstanding work in Washington's Main Street communities!

Help us celebrate achievements in preservation and revitalization in Washington’s Main Street Network! Nominate your downtown project for an Excellence on Main Award. The awards are open to communities affiliated with the Washington State Main Street Network, including Designated Main Street Communities, Main Street Tax Credit Incentive Program Communities and Affiliates. 

Organizational Excellence
This award is designed to recognize excellence in the areas relating to building a strong downtown revitalization organization while achieving consensus and cooperation among stakeholder groups. Nominations should be made for organizations that have taken steps to ensure the creation of a strong downtown district through a strong volunteer structure, long-term fundraising plan, and communication regarding the importance of downtown revitalization to the larger community.

Community Partnership
This award is designed to recognize a Main Street Network organization and partner(s) who have demonstrated the highest and best degree of cooperation to benefit downtown revitalization efforts. Please be sure to identify the partners, how the relationship was formed, and how the partners worked together. Also include a description of the project undertaken, including scope, location, planning, fundraising, etc. Include photos of the project and/or partnership in action.

Outstanding Promotional Event
Nominations should be made for creative and effective image campaigns, special events or other promotional projects that market to and attract people to the downtown or neighborhood commercial district. Please include information about the target audience, goal of the event and how it’s grown, or if this is a first-year event, how was it embraced by the community; what role local businesses played, and significant in-kind donations and sponsorships (and how they were attained). Please attach posters, flyers, and/or image materials (if appropriate).

Visual Impact
This award is designed to recognize programs and projects that positively impact preservation efforts, façade improvements, signage and visual merchandising as well as transportation, parking and zoning issues. Important factors to highlight include quality, historic preservation, creativity, and impact within budget or constraints. Please provide a brief history of the building (if appropriate), its significance to the community, and how the project benefits the Main Street district. Were financial incentives, including tax credits, used? How was the Main Street Network member involved with the project? Please include before and after photos of the project.

Green Community
This award is designed to recognize projects and activities focused on improving quality of life, cleanliness, safety and the environment within the downtown district. Nominations should be made for projects that have focused on sustainability, recycling, and the increased quality of life of residents and users of downtown. Project examples include graffiti removal programs, clean-up events, plantings and flower baskets and the development of parks and green space. Please include information about the project goal, community impact, images and other supporting material.

Business of the Year
This award is designed to recognize the innovation, dedication and entrepreneurial spirit displayed by our entrepreneurs and small businesses. Nominations should be made for a business located in the downtown or neighborhood commercial district that has increased its volume of business, expanded operations and demonstrated a strong commitment to downtown revitalization. Please describe the businesses’ history with the local Main Street program, examples of its involvement in downtown revitalization and how the business exemplifies the best in quality, merchandising, and community spirit. Please include photos of the nominated business.

Economic Vitality
This award is designed to recognize economic enhancement efforts within the downtown district. Nominations should be made for projects that have resulted in substantially improving the economic vitality of the district including job creation and retention, job training and retraining, sales growth, profitability and reinvestments, increased assets and an influx of new dollars from outside the area. Include information that describes the goals of the enhancement plan and how they were realized due to actions by the Main Street Network organization. Describe how the organization facilitated the development and implementation of the plan/goals. Please include before and after data or other clear evidence of the success of the economic enhancement plan.

Outstanding Special Project
Nominations should be made for those special projects that don’t quite fit into the other categories. Fundraising activities, customer service programs, etc. would fall under this category. Also included would be great one-time projects or activities that affect a downtown or neighborhood commercial district revitalization effort. Please share the goals of the project and how they were met or exceeded.

Excellence on Main Award
This award recognizes outstanding projects and people that reflect and attitude of perseverance and dedication to community revitalization in Washington and will be presented to one community, organization or individual each year. Nominees should be people, organizations or projects that lead by example, expand economic development opportunities, enhance quality of life and foster healthy, vibrant and diverse communities. This is the highest honor the Washington State Main Street Program can bestow.

Download the nomination submission form and return it to us by Friday, March 29, 2013.  


Online registration is open on Eventbrite!  Download the RevitalizeWA 2013 Preliminary Conference Agenda.  Make sure to take advantage of your 2 for 1 registration benefit if you are affiliated with the Washington State Main Street Network, including Designated Main Street, Main Street Tax Credit Incentive Program and Affiliate Communities.

Silent Auction

Interested in donating to our silent auction? Download the donation form and return it to Sarah Hansen, our Main Street Coordinator.