Washington Trust for Historic Preservation

Excellence on Main Award

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Downtown Camas Video Series

Awardee: Caroline Mercury, Dawn White, Randy Curtis, and Carrie Schulstad

Award: Purposeful Promotion

Year: 2017

City: Camas

Much of the appeal of downtown Camas is visual – the walkable streets, the historic buildings, the lights, the trees, the welcoming merchants. Yet, there was no such visual representation of the community. Recognizing this, the Downtown Camas Association embarked upon a video series project.

One of the challenges was finding an equitable and interesting way to incorporate multiple merchants, not to mention coordinating with their busy schedules. The DCA and their production company, Anthem Media, decided to create a series of “day in the life” videos, which feature local residents and business owners going about their daily routines. In addition to Friday, Saturday, and Sunday videos, the series also includes a “Why Come to Camas” promotional piece and two personal stories focused on specific merchants. In total, seven videos were created, featuring 32 different downtown businesses.

Since their launch in January 2016, the videos have already received tens of thousands of views. The videos are being utilized by multiple stakeholders, including the city and the downtown hotel.

Excellence on Main Award

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Tree Top Park

Awardee: Whitney Stohr, Barb Petra, and Rachael Glaspie

Award: Community Partnership

Year: 2017

City: Selah

Downtown Selah suffers from a lack of green space, beautification elements, and public gathering areas. The Selah Downtown Association’s Design Committee wanted to create a project that would show the community the value of these elements, and in May 2016, they launched Tree Top Park, a traveling, pop-up parklet.

With financial support from Tree Top, Inc., an apple juice processing plant, and material donations from King’s Row restaurant, Russell Landscaping, and Spinner Wood Products, the SDA created its moveable parklet, complete with artificial grass, picnic tables, chairs, umbrellas, and potted birch trees planted in small apple bins. The park was assembled, enjoyed, dismantled, moved, and reassembled 10 times during the course of the project’s 5 month stretch.

The SDA programmed at least one activity for each location and encouraged the host business and other community organizations to view the parklet as a public space and use it as they would any other park. They were encouraged to host events at the parklet or use it as an outdoor dining area.

Initially, the SDA simply wanted to show the community different ways that beautification could be integrated into the streetscape. However, they soon realized that they would first have to take a step back and prove to the community that there was even value in doing so. With community education and involvement as the new primary goal of the parklet, the SDA soon found that they were in fact changing public opinion about the value of green space.

As a newer Main Street Community, Tree Top Park was something of a coming out party for the SDA. It allowed them to galvanize a strong volunteer base, test their public communication skills, and develop important community partnerships with sponsors, the city, and the local business community.

After the parklet left their storefront, business owners often invested in their own outdoor furniture and plants, and several have plans to develop larger, permanent green spaces. Spurred by the positive feedback and new partnerships, the SDA will install three semi-permanent parklets in 2017.

Tree Top Park was a seemingly modest installation that yielded significant results, in large part because the SDA embraced the spirit of community engagement and education.

Excellence on Main Award

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Salud!

Awardee: Gerald and Yolanda Taylor and Tony and Raechill Dotson

Award: Economic Opportunity

Year: 2018

City: Camas

Salud! is owned by two married couples, Gerald and Yolanda Taylor and Tony and Raechill Dotson, who had a vision for a business that would provide their fellow community members with opportunities to spend time together, learn, and create friendships. Wine enthusiasts all, they developed a plan for a wine bar that is equal parts tasting room, meeting space, event venue, and wine storage facility where people can store their own wine in temperature controlled spaces.

Before opening their business, the Taylors and the Dotsons tackled an adaptive building reuse of grand proportions. The building in downtown Camas was long home to Sears, and when the store closed its doors in 2016, it was unclear what new use the large, open space would hold. The building was certainly large enough for the various uses Salud!’s owners had in mind, but creating the intimate environment suitable for the wine bar and meeting spaces took a great deal of remodeling, much of which was done by the Taylors and Dotsons themselves. They exposed old beams, put up walls, and built a wine storage area complete with street signs, such as “Chardonnay Way,” along a Main Street corridor.

Salud! opened its doors in August 2017 and has since brought thousands of people to downtown Camas. In addition to opening their meeting space to nonprofit organizations and other groups, Salud! hosts many of their own events, including chef dinners, murder mystery parties, movie nights, a 1980s-themed prom, and more. They often partner with fellow entrepreneurs to bring people to downtown Camas for more than just their own destination business. Collaboration and cross-promotional advertising with Salud! has benefited the historic Liberty Theatre, the Camas Hotel, as well as nearby food and beverage establishments. The Taylors and the Dotsons are handily accomplishing their goals of bringing the community together through their business.

Communities everywhere are struggling with reuse of historic buildings originally suited for department stores. Salud! represents the innovative spirit of Main Street: adaptive, creative, and rooted in bringing people together.

Excellence on Main Award

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Partnership for Historic Chelan

Awardee: Linda Van Lunsen, Erin Peterson, and Erin McCardle from the Historic Downtown Chelan Association

Award: Community Partnership

Year: 2018

City: Chelan

Recognizing their shared goals around Chelan’s heritage and historic treasures, the Historic Downtown Chelan Association and the Lake Chelan Historical Society forged a partnership in 2016.

First, the two organizations worked together to institute Chelan’s first historic plaque program. In its initial stages, the Downtown Association’s Design Committee selected four historically significant downtown structures, all of which are over 100 years old and have maintained their historic integrity: Campbell’s Resort, Saint Andrews Episcopal Church, Woodin Avenue Bridge, and Ruby Theatre. The Historical Society Manager, Ron McGaughey, served as an advisor on the program and coordinated Society volunteers to find historic photographs of the properties. The two organizations jointly designed and presented the plaques at a media-covered event in 2017.

The historic wrap program draws attention to historic aspects of the town by covering a modern necessity with historic images. The project, another collaboration between the two organizations, is located at a key intersection downtown. Images were selected for their historic significance, cultural relevance, and reflection of life in downtown Chelan during the late 1800s and early 1900s. Each side of the wrap takes a different look at Chelan’s history, with themes including wood-framed buildings, legacy businesses, homesteaders, and life in a frontier town.

The Downtown Association and the Historical Society plan to continue both the historic plaque and wrap programs in the future, and have also begun developing a walking tour to provide additional opportunities for the public to learn about Chelan’s history and built environment.

This partnership has elevated the preservation ethic in Chelan through community pride and education, and has resulted in increased interest among downtown building owners. These projects illustrate the importance of partners coalescing around shared goals.

Excellence on Main Award

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Claim Clothing

Awardee: Megan West and Linda Johnson

Award: Entrepreneur of the Year

Year: 2015

City: Ellensburg

Claim Clothing co-owner Megan West began sculpting her visions of a women’s boutique that caters to an array of fashion forward, affordable styles while working towards a degree at Central Washington University, where she helped craft the clothing section at the Wildcat Shop. After a year of building her business plan for Claim Clothing, Megan began to seek out funding but was repeatedly turned down from banks based on her young age of 22. She eventually teamed up with Linda Johnson, a business advisor at the Washington Small Business Development Center, to help her achieve her vision.

Claim Clothing’s 1,600 square foot location is in the middle of historic downtown Ellensburg in the newly renovated Geddis Building. The City had recently purchased the building, and Megan had to sell her vision to the City, the Ellensburg Business Development Authority, and the Ellensburg Downtown Association before she was approved to lease space.

With help from her family, she stripped the space to expose the original brick walls, and she used reclaimed barn wood, industrial pipe, and other material sourced mostly from local stores to complete the remodel on time and 10% under budget.

On May 3, 2014, Claim Clothing opened to the public and quickly became a success. With its original tagline, “Claim Your Closet,” Megan’s overall goal is to have every type of woman come into her store and embrace her body and personal style. Claim is a place where you feel as if you are in your own closet and where you can be completely comfortable and confident. The store features many different clothing brands such as Celebrity Pink and Gypsy Bound Bracelets, all catering to a wide age range and making Claim a diverse and unique place to shop.

As a downtown business, Megan has become a major asset to the community. She is a member of the Chamber of Commerce and has been involved with Ellensburg Downtown Association events. In spring 2014, Megan organized the first Fashion Night Out with the EDA and Mangos Salon, and it was a huge success. She has also made connections with Central Washington University by offering internships and mentoring opportunities.

After only six months of being open for business, Claim met its sales goal for the first year of operation. The store started with one employee and hired a second within five months, and they anticipate hiring a third this summer when they launch a fully functional online retail store. Megan explains that her success cannot be measured in numbers but that her success is defined by seeing her employees grow as individuals and witnessing her customer base increase by offering a unique and positive experience.

Excellence on Main Award

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Ellensburg Downtown Association

Award: Organizational Excellence

Year: 2015

City: Ellensburg

The Ellensburg Downtown Association (EDA) is a grassroots local non-profit working to preserve and revitalize Ellensburg’s historic downtown core. The EDA formed in 2004 and is a nationally accredited Main Street program. While they have been a Main Street program since 2004, the list of accomplishments over the past several years is truly impressive. Staff has increased from one to three employees, and the organization’s budget has more than doubled.

The EDA’s partnerships within the community have contributed to the rehabilitation of four historic buildings and the construction of two new buildings, including apartments. Partnering with the Rotary led to the creation of the Elmira Downtown Event Center. The venue includes two storefronts: one features a serving area/bar, restrooms, and a commercial kitchen while the other features 2,000 square feet of usable space with a sound system, projector, screen, stage, and sound booth.

The most dramatic project downtown has been the overhaul of the historic Geddis Building, an iconic building in the core of downtown. Working strategically with the “Downtowners” – a collaborative community group, which included representatives from the EDA, the Ellensburg Business Development Authority (EBDA and the Kittitas County Chamber of Commerce – the City of Ellensburg was able to purchase the building. Now, the building is almost fully leased, and the upstairs apartments are full. In fact, there are only four retail spaces currently available downtown.

The holidays are brighter downtown thanks to the addition of 180 lighted snowflakes on light poles throughout the district, and this year the EDA is completing roofline lighting. During the nicer months, residents and visitors enjoy beautiful new planters, trash receptacles, and benches designed and manufactured right in Ellensburg. Events have continued to grow and now include Buskers in the Burg, a fantastic celebration of busking throughout downtown; Hoedown in the Downtown in partnership with the Rodeo; and Fashion Night Out, featuring clothing and jewelry from downtown retailers. Hometown Holidays expanded to cover the entire month of December, and Girls Night Out is flourishing, bringing in over $50,000 in revenue for downtown merchants this year.

“Under the leadership of Executive Director Carolyn Honeycutt and a fantastic board of directors, the EDA has grown tremendously,” said Sarah Hansen, former Washington State Main Street Coordinator. “The impact of this Main Street organization on downtown Ellensburg cannot be overstated, and we continue to be blown away by their innovation, passion, and record of success.”

Excellence on Main Award

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Orchard Corset

Awardee: Jeff and Leanna Kurpuis

Award: Excellence on Main Award

Year: 2015

City: Wenatchee

Opening in 1997, Orchard Corset is an industry leader in off-the-rack, steel-boned corsets. From humble beginnings selling vintage clothing on eBay, Jeff and Leanna Kurpuis have grown their company into one of the Wenatchee Valley’s largest online retailers. Having outgrown several locations over the years, the company was desperate for expansion space, and in May 2014, Orchard Corset found a new home in the historic Elks Lodge in downtown Wenatchee.

Construction was completed on the original lodge in 1922, but a major fire in 1958 necessitated a complete overhaul of the building, including the construction of its iconic and somewhat nondescript mid-century façade. When the Kurpuis’ purchased the building, it had sat unused for years – boards covering the basement windows had been in place for over 30 years.

This 40,000 square foot building is now bustling! All of Orchard Corsets’ inventory, shopping, web design, media production, and photography is done in-house. Since moving into the Elks Lodge the staff has grown from 13 to 25, and orders have been flooding in at the rate of close to 7,000 per month.

The interior of the lodge is being rebuilt and repaired and still features some fantastic amenities once enjoyed only by the Elks. Probably one of the highlights is the third-story ballroom, which has become an 8,000 square foot roller rink. Complete with chandeliers, 120 pairs of skates are available for employee use, and the Roller Derby girls use the space for practice twice a week. An indoor swimming pool in the basement should be rehabbed in time for July pool parties. Additional work will include upgrades to electrical and HVAC systems and the installation of high-speed fiber optic lines.

Not only have the Kurpuis’ breathed life into a Wenatchee landmark, they have created an amazing working environment for their valued employees; the Kurpuis’ understand that customer service is the key to their business’s success, and that happy employees make happy customers. Their generosity doesn’t stop there – they are huge supporters of the Wenatchee Downtown Association. They have funded a scholarship program to any business, new or old, that needs training in online marketing and promotions, which includes a membership in the Wenatchee Downtown Association. They also are willing and able to provide mentoring and support to downtown businesses in need of a boost.

“Orchard Corset has been an incredibly dynamic addition to Wenatchee’s downtown district, and their love and care of the historic Elks Lodge is truly a game-changer,” said Sarah Hansen, former Washington State Main Street Coordinator. “Jeff, Leanne, and their entire staff have become supporters and mentors to all entrepreneurs in Wenatchee, and we are honored to recognize their incredible generosity and commitment to Wenatchee with the Excellence on Main Award.”

Excellence on Main Award

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John Baule

Award: Leadership on Main

Year: 2020

City: Yakima

For over a decade John Baule has worn so many hats and taken care of so many tasks, that he has become a beloved public face of downtown Yakima. If you aren’t a Downtown Association insider you may not know he hosts their annual Christmas party in his home every year (for which he prepares many delectable dishes), but you would certainly recognize him as the “Wrist Band Man” keeping the entrance to the Downtown Summer Nights concerts running smoothly.

Even before the Downtown Association of Yakima was formed, John was treasurer for a preceding downtown effort from its first day to its last. Once DAY was founded, John continued to serve as treasurer… and bookkeeper, payroll manager, budget planner, tax expert, and more! He quietly takes all this on himself, reliably putting in volunteer time every week.

In addition to his board leadership, John is active in DAY’s Organization Committee and as a consummate event volunteer. Aside from the gate at Downtown Summer Nights, you’ll see John doing double shifts selling scrip at festivals, checking IDs during Sip & Stroll, answering questions at the farmer’s market information booth, and is often seen hauling tents or weights at – as DAY executive director Andrew Holt puts it – the tender age of 71. He is also a major player in DAY’s flower program, working diligently with staff in the selection and purchase of flowers, volunteering on planting day, and acting as the City liaison on the program.

John makes serving as an ambassador of DAY to city, public, and other stakeholders look easy, partly because he brings his credibility and knowledge of Yakima history from over 25 years he spent as executive director of the Yakima Valley Museum. Having John’s leadership on the DAY Board and Organization Committee is second only to having his corny humor and overriding sense of good will to brighten them.

By taking the lead in so many aspects of Downtown Association of Yakima’s work and giving so generously of his own expertise, John does what all good leaders do – he enables the rest of the DAY team to do more work more effectively in its mission to strengthen downtown.

Excellence on Main Award

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Woodin Avenue Landing Park

Awardee: Historic Downtown Chelan Association

Award: Outstanding Special Project

Year: 2020

City: Chelan

Nestled between Campbell’s Resort and the Old Bridge was a hidden gem – public access to Lake Chelan, right off Chelan’s Main Street. Campbell’s Resort is one of the oldest and most recognizable establishments in town and the Old Bridge, another local icon, leads right to its door. This makes the location between them exceptional. And yet, underutilized.

The Woodin Avenue Landing Park is the first capital project taken on by the Historic Downtown Chelan Association. The goal of the park project was to activate this special but neglected area and in doing so create another space that connects two of Chelan’s greatest assets – its lake and its historic downtown district. In 2015, the space was unmaintained asphalt – a dumping ground for old bike racks that many assumed was part of the Campbell’s Resort private property. At least those that even noticed it hidden behind tall shrubbery. Despite its dock, the plot was almost never used by the public to launch boats or access the lake.

The HDCA Design Committee began developing plans and, with an estimated price tag of $120,000, fundraising efforts quickly followed. The vision for the park galvanized donors and within a year $50,000 had been raised. Met by a City contribution of $75,000, work began.

But then the project hit a snag. A few snags. First the slope from rock to dock turned out to be out of compliance with ADA specifications, the aging retaining wall was found to be unsound, and the new bids that were needed to address these issues came back 3x the original! The HDCA Board regrouped and approached their partners. With support from the Mayor and a strong case for the project’s impact on Chelan’s local and visitor experience, the County PUD was eager to support the new retaining wall and the City agreed to contribute additional funding.

The Woodin Avenue Landing Project, completed in May 2019, has effectively turned an unused, unsightly area of downtown into a beautiful park with highly sought-after public access to the lake. Moreover, it has made downtown Chelan a more welcoming, walkable place for all to enjoy.

Excellence on Main Award

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Prosser Facade Improvement Program

Awardee: Historic Downtown Prosser Association

Award: Visual Impact

Year: 2015

City: Prosser

In 2011, the Historic Downtown Prosser Association (HDPA), the community’s Main Street organization, implemented a 60-month trial for a façade improvement program. Using Main Street Tax Credit Incentive dollars, the program offered an interest-free loan of $5,000. Its purpose was to provide HDPA members with incentives for business and/or property owners to restore building facades. After garnering very little interest, the HDPA decided to change its loan program to a grant.

The program requires that renovations must integrate with the historic quality of the downtown core, and design guidelines were implemented to stipulate what projects are appropriate. Typical projects that meet criteria include exterior building remodeling and improvements such as masonry repairs; window and door replacement; awnings, paint, and trim; ornamental rails, signage, hardscape, landscaping, and historic designation. The HDPA Design Committee reviews the application, executes site visits, and recommends changes to improve the historic quality of the work. A total of eight grants have been awarded since the program started, and this $48,000 has triggered over $1.8 million in total revitalization efforts.

“This façade grant program has allowed the Historic Downtown Prosser Association to make a tangible investment within the downtown, resulting in an incredible amount of both public and private investment,” said Sarah Hansen, former Washington State Main Street Coordinator. “Prosser has proved that façade improvement programs can have a dramatic impact on the economic health of downtown.”

Excellence on Main Award

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Mercantile Wenatchee

Awardee: Jeff & Heather Ostenson and Rick & Cory Wray

Award: Excellence on Main Award

Year: 2020

City: Wenatchee

We honor Wenatchee’s coworking space, The Mercantile, and its owners Jeff & Heather Ostenson and Rick & Cory Wray for their transformative rehabilitation of an historic building in the heart of downtown and their tremendous dedication to community and collaboration.

Linda Haglund, executive director of the Wenatchee Downtown Association, won’t mince words about the state of the building before the foursome got their hands on it. Originally built as a mercantile, the Ellis-Forde Building has been a staple of the city center since 1905. It was a Sears-Roebuck, then a JCPenney, and after that a Bonanza. The Emporium apartments were in the upper floors. Over a hundred years of Wenatchee history is infused in the bones of this building, and now it provides a future-focused service for entrepreneurs and remote employees who have made wonderful Wenatchee home.

But before the grand opening last fall, there was a tremendous amount of work to bring the Ellis-Forde Building into the 21^st century. Heather took on researching the history of the building and worked with local historians and the city to keep character where it existed and bring it back to light where it had been hidden. Where possible, they highlighted original elements like the brick they exposed on the south wall of the front lobby and the windows facing the alley that had been bricked over. Where new materials were needed, the team chose with sourcing and sustainability in mind – such as the timber purchased from a Colville lumber company that conserves old growth through responsibly harvesting practices.

The success of The Mercantile’s restoration inspired other building owners downtown, and the Ostensons and Wrays are generous in passing their wisdom on to these other projects.

The partners have created an open and collaborative culture within The Mercantile, which represents 31 unique businesses and nonprofits, and offers conference rooms and event space for the public. The vision of the Merc – to promote health, happiness and productivity in your workplace – is as evergreen as our state.

Excellence on Main Award

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Dobbs Building

Awardee: Ray and Kathy Dobbs

Award: Bricks & Mortar Rehabilitation

Year: 2020

City: Chelan

Eyesore to inspiration, the Dobbs Building on East Woodin Avenue in the heart of historic Chelan shows how much impact a small storefront can have on both the built heritage environment and façade improvement ethic of a community. Its transformation from cautionary example of façade fails to poster child of historic rehabilitation is well worth celebrating.

When opened as Smith Hardware in 1912, the building matched the brick masonry of its neighbors, but underwent a significant remodel in the 1950s. When Ray and Kathy Dobbs purchased it in 2004 the façade was dominated by a huge shingle awning. From over the roofline to just above the display windows it was shingles all the way down!

This building and its odd-duck-out awning earned local notoriety when it was included in Chelan’s 2010 Downtown Master Plan as a “before” example. In other words, this little shop was called out. Lucky for the building, Ray Dobbs was on the planning commission and had every intention of answering that call.

The owners hired local architect and former Historic Downtown Chelan Association Board Member, Larry Hibbard, to design the Dobbs Building reconstruction. Larry was exactly the man for the job – aside from being a past Main Street board member, he had served on the Design Committee for many years and had previously designed several other downtown preservation projects. Ron McGauhy, General Manager of the Lake Chelan Historical Society, was also consulted. He brought in as many photos of the original building as possible to provide the reconstruction with accuracy. Improvements were made to the façade, as well as the back approach to the building, which had previously presented as a large garage door.

While the building is small in footprint and stature, the notoriety its “What Not To Do” reference in the Downtown Master Plan made this the improvement project to watch. Since work started on the Dobbs Building in Fall 2019, three additional buildings have façade improvement projects underway. Today, you can walk along East Woodin Avenue and see the transformation from ugly awning duckling to brick and mortar swan.

Excellence on Main Award

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Downtown Planter Partnership

Awardee: Ellensburg Downtown Association & Elmview

Award: Community Partnership

Year: 2019

City: Ellensburg

The plants in downtown Ellensburg were dying. The 65 planter boxes, planted annually and maintained by the Ellensburg Downtown Association and the City of Ellensburg, weren’t looking so hot… or rather, were looking overly hot, amidst 100-degree summer days in Central Washington. The City was no longer able to water the planters at the frequency needed due to staffing and budget limitations. And the community was taking notice.

Realizing an additional partner would be the only solution to the issue, the EDA’s Design Committee approached Elmview, a local non-profit that connects adults with disabilities to job opportunities. With interest, mission alignment, and both parties at the table to work out the details, the EDA and Elmview determined the type of equipment and the watering schedule necessary to adequately maintain the planters.

With support from the City, a watering truck was purchased, and the EDA was able to enter into a contract with Elmview that created paid positions for the daily watering shifts. Elmview’s involvement made an immediate impact downtown, with the planters well cared for and vibrant throughout the season. The partnership between the City, the EDA, and Elmview is slated to continue in 2019 and beyond due to the success of the program for all parties.

While the healthy planters are the obvious outcome, the impact of this partnership runs much deeper. Not only did the partnership allow the City and the EDA to solve a recurring problem, but it also allowed Elmview to create more meaningful, community-centered jobs for their clients. This is the power of Main Street partnerships – coming together over complimentary goals and finding that quality of life is something that grows exponentially when nurtured.

Excellence on Main Award

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Goodfellow Brothers

Award: Economic Opportunity

Year: 2019

City: Wenatchee

In Spring 2016 the Wenatchee Downtown Association hosted its biannual Possibilities Tour, an initiative that showcases vacant downtown properties and provides vision and resources for rehabilitating historic spaces. On this particularly tour, the Dore Building’s new owner group led by Rory Turner guided the participants up a set of spooky stairs to the neglected upper floor. Amidst pigeons flying out from the rafters, Chris Martin was able to see the possibilities of this key downtown building.

Chris manages Pacific Rim Land Inc., a real estate development company and was on the Possibilities tour representing Goodfellow Bros., a fourth generation, family-owned general contractor company that was started in Wenatchee nearly 100 years ago and now boasts an impressive portfolio that spans the Western United States. Despite the company’s reach, they are committed to their Wenatchee roots and were looking for a new office for their Washington-based employees.

Goodfellow Bros. chose to start their search in downtown Wenatchee because of the district’s restaurant scene. As Chris puts it, “There is an aura of change and growth in the air downtown. Millennials opt for urban environments and the offerings they provide.”

The project kept the company’s employee wishes in mind throughout the design and construction phases. Goodfellow Bros. purchased the upper floor of the Dore Building and set to work tackling the challenges and unusable spaces left behind by previous owners. Two years and $2.9 million in private investment later and the upper floor of the building is a beautiful and dynamic work environment enjoyed by nearly 50 employees.

At a time when downtown Wenatchee is facing the proposed exodus of the downtown PUD campus and the 400 employees who occupy that location, Goodfellow Bros.’ investment in the district has been particularly impactful on the restaurants and other businesses that rely on the regular foot traffic that downtown employees provide. Goodfellow Bros. has proven their dedication to their hometown community, which in turn has embraced the company with open arms. Chris notes that not a week has gone by when he hasn’t met someone with a story about how Goodfellow Bros. has played a role in their or their family’s lives. With their investment downtown, it’s safe to say that Goodfellow Bros. will continue making an impact on Wenatchee for generations to come.

Excellence on Main Award

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Mario Alfaro Lopez

Award: Entrepreneur of the Year

Year: 2019

City: Ellensburg

Mario Alfaro Lopez is the definition of dreams coming true through hard work, dedication, and kindness. He will say he is “not a chef,” however, his success in running a food truck turned full service restaurant would say otherwise!

Mario launched the Red Pickle food truck in 2016. His cuisine, focused largely on food inspired by his Guatemalan roots, was an immediate hit and he found various events and venues from which to expose his business. After striking up a friendship with another local business – Whipsaw Brewing – the Red Pickle became a staple at the brewery and was able to build up a regular clientele.

As he grew his business, Mario kept an eye out for the perfect brick and mortar location, a place that would allow him to expand his food offerings and showcase his passion for mixology. When a former coffee shop on Pine Street in downtown Ellensburg became available, Mario jumped on it. His dream of owning his own cocktail bar and restaurant became a reality in November 2018 when he opened the doors to The Red Pickle.

The community is thrilled to see Mario succeed in opening his restaurant. Having the Red Pickle downtown in its new capacity has not only increased foot traffic and created a new dining experience, but it has reminded the community that when you support your favorite local spots, they grow into something even more amazing.

As a business owner Mario has embraced innovation and community-mindedness. He hosted pop-up dinners in funky locations and volunteered his time to speak to leadership and entrepreneurship classes. He sources his products from local farmers and is always looking for ways to contribute to the success of the downtown district. He connects with customers and treats them like family, brings joy to the community, and supports others. It is no surprise to hear Mario’s philosophy on food is that “sharing a meal is an expression of love.”

Excellence on Main Award

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Dia de los Muertos

Awardee: Historic Downtown Chelan Association

Award: Purposeful Promotion

Year: 2019

City: Chelan

Chelan’s population is 40% Hispanic, yet little effort had been made to engage this significant segment of the community downtown. The Historic Downtown Chelan Association board, inspired by a RevitalizeWA workshop led by Norma Ramirez de Miess, became keenly aware of this and began efforts to reach out to leaders from the Hispanic business community. Through this concerted relationship-building, the importance of Dia de los Muertos to Mexican culture was discussed and the idea for a new event blossomed.

Dia de los Muertos is a celebration of loved ones who have passed. The downtown Chelan event was designed to educate those unfamiliar with the holiday of its meaning as well as create an event that would make the Hispanic community feel welcome and celebrated in downtown.
With just three months until the holiday, a committee including Main Street board members, Spanish teachers from local schools, local business owners, and members of the Todos United high school club came together to plan.

The schools’ involvement was particularly impactful toward the success of the event – curriculum was developed in Spanish classes that paired 4-person student teams with local downtown businesses to help the business create an ofendra, or altar, the central theme of the Dia de los Muertos holiday. Chelan High School Art classes were involved by designing and building pinatas for the event, and the Todos United club came out in full force with over 30 student volunteers.

The event itself drew large crowds to downtown Chelan! The community was invited to place their own pictures of loved ones, as well as flowers and other items, on the altars. There was plenty to eat and experience throughout the downtown, from sugar skull cookie decorating and tissue paper flower making to live music and dancing horses.

For a first-year event, Chelan’s Dia de los Muertos was able to achieve broad and resounding impact. It sparked excitement and created long-lasting partnerships. Most importantly, Chelan showed itself to be a community eager to demonstrate inclusivity, and this event provided a step toward that goal.

Excellence on Main Award

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Inside Out: Love Where you Live

Awardee: I Heart Yakima

Award: Outstanding Special Project

Year: 2018

City: Yakima

Inside Out is a global art project, founded by French artist JR, transforming messages of personal identity into works of art. I Heart Yakima, a nonprofit focused on community pride and engagement, decided to use the model as a means of making locals’ civic pride visible and enhancing the resident and tourist experience in downtown Yakima.

Working with photographer Sally Tonkin and the Downtown Association of Yakima, I Heart Yakima coordinated a large-scale temporary art installation in 2017. Eight photo shoots were hosted throughout June and July, attracting 167 proud Yakima residents to have their photos taken for the project. The images were then installed on an exterior wall of Ron’s Book & Binding, a downtown Yakima building owned by downtown board member Joe Mann.

The installation, which used 56 gallons of paste, totaled 2,600 square feet upon completion. The work was done by 23 volunteers, who contributed approximate 400 total hours of time. A ribbon cutting on September 12 drew a large crowd, and the project continued to build momentum through stories in local media and regular social media posts. The installation was removed on November 29, but the images live in perpetuity at www.iheartyakima.com/insideout.

The project achieved its goal of celebrating the people of Yakima and cultivate civic pride, while also activating an urban alleyway in the heart of downtown Yakima.

At the summer photo shoots, each participant was also asked to write a testimonial to their love of living in Yakima. Along with their images, their testimonies can be viewed online. One such testimony comes from 17-year-old Renee Diaz: “I’ve lived here my whole live. It’s my home, it’s who I am. And I love everything about it.” When asked why she participated in the Inside Out project, she added, “It shows our unique, beautiful, diverse community.”

Inside Out gets at the heart of Main Street: bringing people together to make greater, more diverse, and thriving places.