Main Street 101

The Main Street Approach has been used in thousands of towns—large and small—across the nation in its 40+ year history. The Approach is simple and flexible…and it works. This session will share a brief history of the Main Street movement and its guiding principles; explain the foundational Four Points of Economic Vitality, Design, Outreach, and Promotion; and walk you through organizational best practices to leverage the Approach and your local community’s downtown assets. Whether your passion is preservation, small business development, community organizing, or anything in between, we encourage you to enjoy this webinar and learn more about how the Main Street Approach can bring neighbors together to foster more vital and resilient downtown districts.

Updated February 2024