The Resiliency of Main Street Businesses

Throughout the course of the pandemic, we have seen how local Main Street organizations have served as lifelines to their small businesses through uncertainty, the deluge of information, and wave after wave of challenges. Story after story confirmed that there is something truly special about doing business in a Main Street district.

Thanks to granular credit card data that breaks down to the consumer’s home zip code, we’re able to paint a clearer picture of just how small businesses located in Main Street districts compared to businesses located in similar districts without the presence of a Main Street organization. The resulting report is illuminating and well-worth a deep dive.