Excellence on Main Award

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Día de Los Muertos Chalk Art Festival

Awardee: Colleda Monick and Joe Hudon

Award: Outstanding Promotional Event

Year: 2017

City: Yakima

Downtown Yakima is host to many successful events which are very popular with the 21 and older crowd. In an effort to showcase downtown as a place that is inclusive to all ages and demographics, the Downtown Association of Yakima began a series of Second Saturday events featuring free family friendly activities.

One of the most popular Second Saturdays, hosted for the first time in 2015, featured a chalk art festival. The event was located in an area of downtown which features family oriented businesses, a market that is currently lacking in downtown Yakima. While successful in its first year, DAY looked for ways to improve the chalk art festival in year two.

Nearly 50% of Yakima residents are Hispanic, and yet downtown still lacks diversity in its business mix and programming. In 2016, DAY shifted the chalk art festival’s theme to focus on Día de Los Muertos in an effort to connect with a demographic they hadn’t always easily connected with in the past.

The Día de Los Muertos Chalk Art Festival opened the doors for DAY to partner with community organizations such as the Yakima-Morelia Sister City Association, a nonprofit that promotes mutual understanding and the sharing of cultural diversity between Yakima and Morelia, Mexico. Also involved in the festival were Yakima Symphony Orchestra musicians, professional artists from outside the community, and 35 Yakima Valley College students from a ChicanX Art & Culture class. Approximately 500 people participated in the 2016 festival.

Downtowns are for everyone, and the Downtown Association of Yakima is showing commitment to inclusivity through thoughtful programming and partnerships.