Excellence on Main Award

[click image to view larger]

Downtown Camas Video Series

Awardee: Caroline Mercury, Dawn White, Randy Curtis, and Carrie Schulstad

Award: Outstanding Promotional Campaign

Year: 2017

City: Camas

Much of the appeal of downtown Camas is visual – the walkable streets, the historic buildings, the lights, the trees, the welcoming merchants. Yet, there was no such visual representation of the community. Recognizing this, the Downtown Camas Association embarked upon a video series project.

One of the challenges was finding an equitable and interesting way to incorporate multiple merchants, not to mention coordinating with their busy schedules. The DCA and their production company, Anthem Media, decided to create a series of “day in the life” videos, which feature local residents and business owners going about their daily routines. In addition to Friday, Saturday, and Sunday videos, the series also includes a “Why Come to Camas” promotional piece and two personal stories focused on specific merchants. In total, seven videos were created, featuring 32 different downtown businesses.

Since their launch in January 2016, the videos have already received tens of thousands of views. The videos are being utilized by multiple stakeholders, including the city and the downtown hotel.