Meet Me Downtown
Awardee: Linda Haglund and Steph Grubich
Award: Outstanding Special Project
When the Wenatchee Downtown Association learned that the City was planning a major infrastructure improvement project for summer 2014, they knew they would have to pull resources together to support the downtown business community during the inevitable disruption. Out of this need came the concept of a campaign that would put a face to the locally-owned businesses that populate downtown Wenatchee.
The Meet Me Downtown campaign ran for 24 months, from January 2014 thru December 2015. Each month, a different downtown business owner was spotlighted with an ad printed in a local publication and shared online. The ads included a picture of the business owner(s), a brief profile that included aspirations for investing in downtown Wenatchee, and an invitation to visit the business. The business owners were given 50 souvenir Meet Me Downtown shopping bags to give away during the month they were featured by the campaign.
The Meet Me Downtown campaign helped people connect with businesses in a new way and created a greater sense of place. By telling the stories of the business owners themselves – people like Peggy Nichols, Kyle Hendrickson, and Pete and Sarah Lolos – the Meet Me Downtown campaign effectively created a personal connection and further reason for community members to support a vibrant local economy by choosing to shop at local downtown businesses.