Monsters on Machines
Awardee: Langley Main Street Association, The Commons, SRV Construction Company and Moonraker Bookstore
Award: Outstanding Promotional Event
Langley’s city center was dramatically impacted by a six-month street replacement project that closed Second Street, one of three main streets in the downtown district. Business access was very limited, and traffic was rerouted differently every day. The entire street was dug out and put back in, taking a significant toll on businesses along the corridor.
Monsters on Machines provided a solution to bring people downtown and allow them to embrace the goals of the Second Street project and witness the progress. The Monsters on Machines event used the construction as an asset by providing an enormous family friendly photo op in the midst of mud, gravel, heavy equipment and roadblocks. The solution mitigated six months of construction chaos and brought patience and community loyalty to the streets.
Local author, Deb Lund, wrote the children’s book, “Monsters on Machines,” which inspired the event. The book features little monsters that can build big things, and the community adopted the theme with Lund’s permission. The Commons Coffee Shop served Monsteroni and Cheese, and the local bookstore, Moonraker, hosted the author for a book signing. The entire fleet of SRV Construction bulldozers, dump trucks, and backhoes lined the streets for kids to climb on, honk horns, and flash lights.
The Langley Main Street Association Promotions Committee organized the event in collaboration with The Commons, a non-profit teaching coffee shop, SRV Construction Company, and Moonraker Bookstore. The event only cost the LMSA $150 and was staffed by volunteers.
“This was a fantastic way for the community to rally behind a challenging but necessary construction project,” said Sarah Hansen, Washington State Main Street Program Coordinator. “The end result is a beautiful new streetscape, successful businesses and a whole lot of excited kids!”