Awardee: Jeff and Leanna Kurpuis
Award: Excellence on Main Award
Opening in 1997, Orchard Corset is an industry leader in off-the-rack, steel-boned corsets. From humble beginnings selling vintage clothing on eBay, Jeff and Leanna Kurpuis have grown their company into one of the Wenatchee Valley’s largest online retailers. Having outgrown several locations over the years, the company was desperate for expansion space, and in May 2014, Orchard Corset found a new home in the historic Elks Lodge in downtown Wenatchee.
Construction was completed on the original lodge in 1922, but a major fire in 1958 necessitated a complete overhaul of the building, including the construction of its iconic and somewhat nondescript mid-century façade. When the Kurpuis’ purchased the building, it had sat unused for years – boards covering the basement windows had been in place for over 30 years.
This 40,000 square foot building is now bustling! All of Orchard Corsets’ inventory, shopping, web design, media production, and photography is done in-house. Since moving into the Elks Lodge the staff has grown from 13 to 25, and orders have been flooding in at the rate of close to 7,000 per month.
The interior of the lodge is being rebuilt and repaired and still features some fantastic amenities once enjoyed only by the Elks. Probably one of the highlights is the third-story ballroom, which has become an 8,000 square foot roller rink. Complete with chandeliers, 120 pairs of skates are available for employee use, and the Roller Derby girls use the space for practice twice a week. An indoor swimming pool in the basement should be rehabbed in time for July pool parties. Additional work will include upgrades to electrical and HVAC systems and the installation of high-speed fiber optic lines.
Not only have the Kurpuis’ breathed life into a Wenatchee landmark, they have created an amazing working environment for their valued employees; the Kurpuis’ understand that customer service is the key to their business’s success, and that happy employees make happy customers. Their generosity doesn’t stop there – they are huge supporters of the Wenatchee Downtown Association. They have funded a scholarship program to any business, new or old, that needs training in online marketing and promotions, which includes a membership in the Wenatchee Downtown Association. They also are willing and able to provide mentoring and support to downtown businesses in need of a boost.
“Orchard Corset has been an incredibly dynamic addition to Wenatchee’s downtown district, and their love and care of the historic Elks Lodge is truly a game-changer,” said Sarah Hansen, former Washington State Main Street Coordinator. “Jeff, Leanne, and their entire staff have become supporters and mentors to all entrepreneurs in Wenatchee, and we are honored to recognize their incredible generosity and commitment to Wenatchee with the Excellence on Main Award.”