Excellence on Main Award

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Prosser Facade Improvement Program

Awardee: Historic Downtown Prosser Association

Award: Visual Impact

Year: 2015

City: Prosser

In 2011, the Historic Downtown Prosser Association (HDPA), the community’s Main Street organization, implemented a 60-month trial for a façade improvement program. Using Main Street Tax Credit Incentive dollars, the program offered an interest-free loan of $5,000. Its purpose was to provide HDPA members with incentives for business and/or property owners to restore building facades. After garnering very little interest, the HDPA decided to change its loan program to a grant.

The program requires that renovations must integrate with the historic quality of the downtown core, and design guidelines were implemented to stipulate what projects are appropriate. Typical projects that meet criteria include exterior building remodeling and improvements such as masonry repairs; window and door replacement; awnings, paint, and trim; ornamental rails, signage, hardscape, landscaping, and historic designation. The HDPA Design Committee reviews the application, executes site visits, and recommends changes to improve the historic quality of the work. A total of eight grants have been awarded since the program started, and this $48,000 has triggered over $1.8 million in total revitalization efforts.

“This façade grant program has allowed the Historic Downtown Prosser Association to make a tangible investment within the downtown, resulting in an incredible amount of both public and private investment,” said Sarah Hansen, former Washington State Main Street Coordinator. “Prosser has proved that façade improvement programs can have a dramatic impact on the economic health of downtown.”