Excellence on Main Award

[click image to view larger]

Waterfront Walking Tours

Awardee: Josh Sherwin, Rahna Lovrovich, and Lindsey Johnson

Award: Outstanding Promotional Event

Year: 2016

City: Gig Harbor

In 2015, the Gig Harbor Downtown Waterfront Alliance initiated a new event designed to reclaim hidden history, build civic pride, and encourage economic vitality. The guided Waterfront Walking Tours of the downtown waterfront were free and open to the public. Targeting visitors and locals alike, the tours introduced participants to a “behind the scenes” view of the community and spurred interest in future explorations and patronage of the downtown business community.

A two-hour guided walking tour of the downtown waterfront was offered every Saturday throughout the summer. An average of 20 people participated in each tour, with a total over more than 300 attendees over the course of the Gig Harbor’ Waterfront Walking Tour’s first season in 2015.

The 1.3 mile informative tour offered a general overview of Gig Harbor history and wildlife along the downtown waterfront.

The Alliance partnered with two local non-profits – Harbor WildWatch (a marine and environmental education organization) and Harbor History Museum (a regional maritime and history museum) – to design content and lead tours. The final scrip incorporated history, natural history, and even a little local folklore. Each tour had two guides, one of whom was a wildlife expert.

The impact of the walking tours on the community is significant. The Alliance worked with local hotels to promote the tours to visitors, and encouraged all attendees to round out their tour with lunch at a nearby downtown restaurant. Attendees reported extremely positive reactions to the tours, and the Alliance is confident that positive word of mouth about the historic downtown waterfront district will be a long-term benefit of the tours, which they plan to continue and expand upon in future years.