Main Street Guides
The Main Street Approach™ is a proven comprehensive method for sustaining, enhancing, and revitalizing historic downtowns and traditional neighborhood commercial districts. The success of the Main Street Approach™ is based on fully integrating four points (Outreach, Design, Promotion, and Economic Vitality) into a practical downtown management strategy. Developing such a strategy takes a knowledgeable team of diverse individuals working together on their downtown and the best way to work together as a team is to use the same playbook. Washington Main Street‘s four Main Street Guides detailed on this page provide fundamental information on the Main Street Approach™ and a common language and blueprint for your work.
The four guides are written for distinct audiences, but also reference and build off of each other:
- The About Main Street Guide is written for anyone wanting to know more about the Main Street Approach™ and how Main Street organizations serve their communities.
- The Starting a Main Street Guide is written for people who are new to Main Street as a framework for downtown revitalization and considering starting a Main Street organization.
- The Executive Leadership Guide is written for executive leaders and staff. It is also a resource for board members to understand a nonprofit executive director’s role and their relationship to boards.
- The Board Leadership Guide is written for Main Street board members and the staff with whom they work.