Port Townsend Creative District
Awardee: Port Townsend Main Street Program
Award: Economic Opportunity
Year: 2024
City: Port Townsend
The Economic Opportunity Award is an award that recognizes enhancement efforts that have improved the economic vitality of the district including job creation and retention, sales growth, and more. The Port Townsend Main Street Program has been named the 2024 Economic Opportunity Award recipient for its work supporting local artists as part of its Creative District.
Established in 2020 through a partnership with the Washington State Arts Commission (ArtsWA), the Port Townsend Creative District is now managed by the Port Townsend Main Street Program. A dedicated team of nonprofits, city representatives, and Port Townsend Main Street staff and volunteers meet monthly as part of the Port Townsend Creative District subcommittee. The subcommittee’s efforts have already resulted in wayfinding, art markers, and a plaza lighting project, not to mention artist-centered events including the Soundcheck Music and Arts Festival.
In 2023, the subcommittee took things to the next level by conducting a widespread survey of the creative community, hiring AdvisArts to facilitate the creation of three- to five-year plan, and coordinating monthly artists’ working group meetings and two community convenings to help shape that plan. Those efforts resulted in: 1) an arts and culture plan, which established six goals to drive the Creative District and unify partners; 2) the development of a comprehensive cultural inventory tool to track Port Townsend’s many creative assets; and 3) the creation of an artist directory to help entrepreneurs establish an online presence, connect with fellow creatives, and promote events.
“In addition to being a model for community-led economic strategy, Port Townsend’s Creative District reminds us that placemaking, promotions—especially those that prioritize paying creatives—and partnership all create economic opportunity,” noted Washington State Main Street Program Director Breanne Durham at the Excellence on Main ceremony.